12/29/2023 0 Comments Contact us page examplesEnable and Encourage Online OrderingĮxample: Upper Crust Pizzeria (Multiple Cities) On top of all that, they have a blog and recipes page where they post about their food, events, and more. Boston's Mei Mei Street Kitchen does a great job of this - including information about their restaurant, their story, and everywhere they sell their make-at-home dumplings, as well as content about their local and sustainable approach, and links to recent press. The more content you have on your website, the more opportunities you have to attract and engage guests online. Keep in mind that if your menu is in PDF format, it can't be crawled by search engines - so you may be missing out on potential guests.Įxample: Mei Mei Street Kitchen (Boston, MA) Ideally, this will be in a webpage format so that it’s easy to click around and search your menu items. If the #1 thing people are looking for on your website is when and where to find your restaurant, #2 is what they’ll eat when they get there! That means you should be making it very easy to find and browse your menu(s). Their basic information is displayed clearly on the page. Don’t make it difficult! With this being the #1 thing people are looking for, put it front and center - like Yang's Kitchen does on their website. Usually, when your guests head to your website, it's to grab the most basic information: the address, the hours, and a way to contact you. 12 of the Best Restaurant Websites:ĭon't Forget the Basics: Address, Hours, and Contact InfoĮxample: Yang's Kitchen (Los Angeles, CA) How to Design a Restaurant WebsiteĬheck out 12 of our favorite restaurant website examples, each paired with a pro tip that explains what makes them stand out. More in-depth platforms like HubSpot include more marketing features and start at $270 per month, but offer more features for advanced website creators and marketers. Squarespace is user-friendly and doesn’t require much design or development skill to create a customized, easy-to-navigate website. Many of these sites offer free restaurant website templates or very low-cost options. Simple platforms like Squarespace begin at $18 per month for businesses and have additional costs for adding ecommerce or sales to the website. Purchase and set up your domain name (URL). The best restaurant website builders will walk you through purchasing and setting up your domain name, and you’ll easily be able to add the key parts of a restaurant website to your site.Ĭreate an account with a website creation platform like Squarespace, Wix, or WordPress. To create a restaurant website, you’ll need to use a website platform like Squarespace, Wix, or depending on the skill level of your website builder, the more advanced WordPress or HubSpot. Use our restaurant website checklist below can help you make sure your restaurant's website ticks off all the boxes.īuilding a restaurant website isn’t difficult. The basics: contact info, hours, location Then, they’ll tell their friends, or bring them along to the restaurant, and the guest experience flow begins again.Īn important piece of creating this guest experience flywheel is website optimization, and having the options and capabilities available and prominent on your website to build a strong guest relationship. The guest can then use that gift card or coupon code to come back and order delivery for date night at home, being rewarded as a regular by accruing loyalty points. Now you can use that email data to re-target that guest with an email marketing campaign encouraging them to purchase a gift card, or a small welcome gift with your loyalty program. During this process, they sign up for your newsletter, and create an account to become a part of your loyalty program. Gathering, and using, customer data in the right way can maximize your ability to attract, retain, and deepen the connection with your guests.įor example, with an easy online ordering system featured prominently on your site, a guest decides to order right from you, instead of using a third party site. It's a crucial aspect of running a successful business.Īs you work to create a restaurant website, keep customer data in mind. In many cases, there are simple things you can build into your website to share the most important information with your frequent and potential guests, especially as a way to direct customer traffic to online ordering.Ī great restaurant website supports all of your restaurant marketing activities: it can attract new customers, maintain loyal ones, and raise the overall profile of the establishment outside of the physical location. Building the best restaurant website doesn’t have to be a time-consuming or difficult task.
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